MSNBC

MSNBC 13 Feb 2020

Why Bloomberg Is Paying People To Make Him Look Cool On The Internet

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The NY Times' Taylor Lorenz joins Hallie Jackson to discuss how Mike Bloomberg is paying influencers to post memes for his campaign. Aired on 02/13/2020


Why is January the most depressing month? Experts say it's because of personal finances and the weather. While December is when people are in a joyful and giving spirit because of the holidays, January is reportedly the time they have to pay for it. The average American racks up an average of $1,300 of debt during the holidays. When those credit card bills are due January, some people may find themselves feeling overwhelmed. January is also prime time for Seasonal Affective Disorder.
Mike Bloomberg is paying influencers to make his seem cool. Ana Kasparian, Brian Unger, and John Iadarola, hosts of The Young Turks, break it down.
Jalen Rose and David Jacoby discuss Tobias Harris showing out for the Philadelphia 76ers vs. the New York Knicks in the absence of Joel Embiid and Ben Simmons, and then discuss the latest on Embiid's injury. They also react to a viral dunk in which the dunker got a little help from a friend.
#NBA #Sports

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Chiney Ogwumike points to LeBron James' championship experience and Giannis Antetokounmpo's struggles on Christmas Day against the Philadelphia 76ers as evidence that the Los Angeles Lakers are more likely to make the NBA Finals than the Milwaukee Bucks.
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HOW ONE >>> SO MICHAEL BLOOMBERG IS A
>>> SO MICHAEL BLOOMBERG IS A LOT OF THINGS, BILLIONAIRE,
LOT OF THINGS, BILLIONAIRE, EAGLE SCOUT, FORMER MAYOR,
EAGLE SCOUT, FORMER MAYOR, PRESIDENTIAL CANDIDATE.
PRESIDENTIAL CANDIDATE. NOW THERE’S ONE THING HE’S
NOW THERE’S ONE THING HE’S TRYING TO BECOME, A SOCIAL MEDIA
TRYING TO BECOME, A SOCIAL MEDIA INFLUENCER AND HE’S WILLING TO
INFLUENCER AND HE’S WILLING TO PAY FOR IT, PAY A LOT.
PAY FOR IT, PAY A LOT. HIS CAMPAIGN WORKING WITH SOME
HIS CAMPAIGN WORKING WITH SOME OF THE BIGGEST ONLINE MEME
OF THE BIGGEST ONLINE MEME MAKERS, REMEMBER FIREFEST AND
MAKERS, REMEMBER FIREFEST AND THAT EPIC FAIL.
THAT EPIC FAIL. LOOKS LIKE A DM CAMPAIGN ASKS IF
LOOKS LIKE A DM CAMPAIGN ASKS IF THEY CAN SEEM COOL FOR THE
THEY CAN SEEM COOL FOR THE PRIMARY.
PRIMARY. PUTTING LAMBORGHINI DOORS ON THE
PUTTING LAMBORGHINI DOORS ON THE SLATER.
SLATER. ESCALATOR.
ESCALATOR. THERE’S A LOT LIKE THIS AND IT
THERE’S A LOT LIKE THIS AND IT SEEMS TO BE WORKING.
SEEMS TO BE WORKING. THE ONE WE SHOWED YOU WAS THE
THE ONE WE SHOWED YOU WAS THE MOST SUCCESSFUL AD PUT UP BUT IT
MOST SUCCESSFUL AD PUT UP BUT IT COULD BE WHETHER PEOPLE ARE
COULD BE WHETHER PEOPLE ARE CONFUSED WHETHER IT’S REAL OR
CONFUSED WHETHER IT’S REAL OR NOT.
NOT. IT IS REAL.
IT IS REAL. REPORTER ONLINE WHO WRITES ABOUT
REPORTER ONLINE WHO WRITES ABOUT TRENDS, THRILLED TO HAVE YOU ON.
TRENDS, THRILLED TO HAVE YOU ON. BLOOMBERG IS TRYING TO GET INTO
BLOOMBERG IS TRYING TO GET INTO THE MEME GAME.
THE MEME GAME. >> BLOOMBERG HAS TAKEN A NEW
>> BLOOMBERG HAS TAKEN A NEW MEDIA APPROACH TO ADVERTISING.
MEDIA APPROACH TO ADVERTISING. WHILE A LOT OF CANDIDATES HAVE
WHILE A LOT OF CANDIDATES HAVE SPENT SO MUCH MONEY ON TRADITION
SPENT SO MUCH MONEY ON TRADITION MEDIA, TELEVISION ADS, OBVIOUSLY
MEDIA, TELEVISION ADS, OBVIOUSLY BLOOMBERG IS DOING THAT, TOO BUT
BLOOMBERG IS DOING THAT, TOO BUT TRYING TO TAKE OVER THE
TRYING TO TAKE OVER THE INTERNET.
INTERNET. >> SO THE CAMPAIGN HAS A
>> SO THE CAMPAIGN HAS A STATEMENT.
STATEMENT. WHILE A MEME STRATEGY MAY BE NEW
WHILE A MEME STRATEGY MAY BE NEW TO PRESIDENTIAL POLITICS WE’RE
TO PRESIDENTIAL POLITICS WE’RE BETTING AN EFFECTIVE COMPONENT
BETTING AN EFFECTIVE COMPONENT TO REACH PEOPLE WHERE THEY ARE
TO REACH PEOPLE WHERE THEY ARE AND COMPETE WITH TRUMP’S
AND COMPETE WITH TRUMP’S POWERFUL DIGITAL OPERATION.
POWERFUL DIGITAL OPERATION. PRODUCERS ARE LIKE, I’M GETTING
PRODUCERS ARE LIKE, I’M GETTING BLOOMBERG STUFF FROM MY FEED.
BLOOMBERG STUFF FROM MY FEED. IT ACTUALLY LOOKS DIFFERENT.
IT ACTUALLY LOOKS DIFFERENT. WHAT IS SUCH A SELL FOR PEOPLE
WHAT IS SUCH A SELL FOR PEOPLE IS AUTHENTICITY.
IS AUTHENTICITY. CAN YOU DO BOTH?
CAN YOU DO BOTH? BE A POLITICIAN ON INSTAGRAM AND
BE A POLITICIAN ON INSTAGRAM AND PAY FOR MEMES AND BE AUTHENTIC?
PAY FOR MEMES AND BE AUTHENTIC? >> THAT’S THE MILLION DOLLAR
>> THAT’S THE MILLION DOLLAR QUESTION.
QUESTION. A LOT OF INFLUENCERS POST ADS
A LOT OF INFLUENCERS POST ADS FOR MONEY.
FOR MONEY. THEY ARE SEEN AS AUTHENTIC
THEY ARE SEEN AS AUTHENTIC BECAUSE PEOPLE HAVE A CLOSE
BECAUSE PEOPLE HAVE A CLOSE RELATIONSHIP WITH INFLUENCER.
RELATIONSHIP WITH INFLUENCER. THEY HAVE NOT EVER ENDORSED A
THEY HAVE NOT EVER ENDORSED A POLITICAL CANDIDATE.
POLITICAL CANDIDATE. A LOT OF THEM SPEAKING TO THEM
A LOT OF THEM SPEAKING TO THEM ON BACKGROUND SAID THEY REALLY
ON BACKGROUND SAID THEY REALLY DO FEEL LIKE IT’S TIME FOR A
DO FEEL LIKE IT’S TIME FOR A CENTRIST TO COME TAKE ON TRUMP.
CENTRIST TO COME TAKE ON TRUMP. I THINK THEY PERSONALLY SUPPORT
I THINK THEY PERSONALLY SUPPORT BLOOMBERG.
BLOOMBERG. >> SHOULD PEOPLE READ MEMES AS
>> SHOULD PEOPLE READ MEMES AS ENDORSEMENTS?
ENDORSEMENTS? >> I THINK IT’S FAIR TO READ
>> I THINK IT’S FAIR TO READ THEM AS AN ENDORSEMENT.
THEM AS AN ENDORSEMENT. IF YOU THINK ABOUT THE WAY OTHER
IF YOU THINK ABOUT THE WAY OTHER CANDIDATES HAVE DONE
CANDIDATES HAVE DONE ENDORSEMENTS REACHING OUT TO
ENDORSEMENTS REACHING OUT TO INFLUENCERS.
INFLUENCERS. I DON’T THINK AN INFLUENCER
I DON’T THINK AN INFLUENCER WOULD TAKE ON A BRAND DEAL IF
WOULD TAKE ON A BRAND DEAL IF THEY DIDN’T BELIEVE IN THE
THEY DIDN’T BELIEVE IN THE BRAND.
BRAND. >> THAT’S THE POINT.
>> THAT’S THE POINT. WE’RE TALKING ABOUT NAMES LIKE
WE’RE TALKING ABOUT NAMES LIKE JERRY MEDIA, BIG, BIG NAMES
JERRY MEDIA, BIG, BIG NAMES EVERYBODY KNOWS ABOUT AND
EVERYBODY KNOWS ABOUT AND MICROINFLUENCERS, PEOPLE WITH 1
MICROINFLUENCERS, PEOPLE WITH 1 STHOU
STHOU -- 1,000 FOLLOWERS.
-- 1,000 FOLLOWERS. BLOOMBERG CAMP IS PITCHING THEM
BLOOMBERG CAMP IS PITCHING THEM TO TELL PEOPLE ABOUT MICHAEL
TO TELL PEOPLE ABOUT MICHAEL BLOOMBERG.
BLOOMBERG. >> IN ADDITION TO BUYING SPOTS
>> IN ADDITION TO BUYING SPOTS ON LARGE MEDIA PROPERTIES LIKE
ON LARGE MEDIA PROPERTIES LIKE JERRY MEDIA, OTHER MEME
JERRY MEDIA, OTHER MEME ACCOUNTS, THEY ARE TRYING TO
ACCOUNTS, THEY ARE TRYING TO HAVE THIS GROUND SWELL OF
HAVE THIS GROUND SWELL OF SUPPORT.
SUPPORT. WHEN YOU LOOK AT OTHER
WHEN YOU LOOK AT OTHER CANDIDATES, FOR INSTANCE, BERNIE
CANDIDATES, FOR INSTANCE, BERNIE SANDERS, HE HAS A VERY YOUNG
SANDERS, HE HAS A VERY YOUNG BASE, ACTIVE POSTING ON SOCIAL
BASE, ACTIVE POSTING ON SOCIAL MEDIA.
MEDIA. >> UNPAID.
>> UNPAID. >> THEY ARE DOING IT BECAUSE
>> THEY ARE DOING IT BECAUSE THEY CONSIDER BERNIE AND
THEY CONSIDER BERNIE AND INFLUENCER.
INFLUENCER. I THINK BLOOMBERG IS TRYING TO
I THINK BLOOMBERG IS TRYING TO COUNTER THAT WITH A LITTLE PAID
COUNTER THAT WITH A LITTLE PAID BOOST BEHIND IT.
BOOST BEHIND IT. >> WHAT WAS INTERESTING IN THE
>> WHAT WAS INTERESTING IN THE STATEMENT FOR THE BLOOMBERG CAMP
STATEMENT FOR THE BLOOMBERG CAMP THEY TALK ABOUT SPECIFICALLY
THEY TALK ABOUT SPECIFICALLY PRESIDENT TRUMP’S DIGITAL
PRESIDENT TRUMP’S DIGITAL OPERATION, RIGHT IN BLOOMBERG
OPERATION, RIGHT IN BLOOMBERG SPENT MORE THAN A MILLION
SPENT MORE THAN A MILLION DOLLARS A DAY ON AMPLE OVER THE
DOLLARS A DAY ON AMPLE OVER THE PAST COUPLE OF WEEKS ON
PAST COUPLE OF WEEKS ON FACEBOOK.
FACEBOOK. THAT’S FIVE TIMES MORE THAN WHAT
THAT’S FIVE TIMES MORE THAN WHAT TRUMP SPENT DURING THE SAME
TRUMP SPENT DURING THE SAME PERIOD AND THREE TIMES WHAT
PERIOD AND THREE TIMES WHAT PRESIDENT TRUMP SPENT DURING DAY
PRESIDENT TRUMP SPENT DURING DAY ULTIMATELY WINNING 2016
ULTIMATELY WINNING 2016 CAMPAIGN.
CAMPAIGN. THE AMOUNT OF MONEY THE
THE AMOUNT OF MONEY THE PRESIDENT’S TEAM SPENDS AND I
PRESIDENT’S TEAM SPENDS AND I KNOW COVERING HIM AND CAMPAIGN
KNOW COVERING HIM AND CAMPAIGN SPENDS ON POLITICAL MEDIA ONLINE
SPENDS ON POLITICAL MEDIA ONLINE AND FACEBOOK IS ASTRONOMICAL.
AND FACEBOOK IS ASTRONOMICAL. DO YOU SEE BLOOMBERG TRYING TO
DO YOU SEE BLOOMBERG TRYING TO TAKE IT TO TRUMP’S BACKYARD HER?
TAKE IT TO TRUMP’S BACKYARD HER? >> ABSOLUTELY.
>> ABSOLUTELY. I THINK THE BLOOMBERG CAMPAIGN
I THINK THE BLOOMBERG CAMPAIGN IS CORRECT IN THE FACT TRUMP HAS
IS CORRECT IN THE FACT TRUMP HAS VERY ADEPTLY BEEN ABLE TO
VERY ADEPTLY BEEN ABLE TO LEVERAGE SOCIAL TO PROMOTE HIS
LEVERAGE SOCIAL TO PROMOTE HIS CAMPAIGN.
CAMPAIGN. >> SUPER TARGETED ADS.
>> SUPER TARGETED ADS. >> SUPER TARGETED ADS.
>> SUPER TARGETED ADS. BLOOMBERG IS DOING THAT.
BLOOMBERG IS DOING THAT. ALSO, IF YOU THINK ABOUT THE
ALSO, IF YOU THINK ABOUT THE MEME WARS OF POLITICS TRUMP
MEME WARS OF POLITICS TRUMP PROMOTED HIS MESSAGE LARGELY
PROMOTED HIS MESSAGE LARGELY THROUGH MEMES.
THROUGH MEMES. YOU SEE TRUMP’S MEME TWITTER
YOU SEE TRUMP’S MEME TWITTER ACCOUNT CONSTANTLY POSTING
ACCOUNT CONSTANTLY POSTING MEMES.
MEMES. BLOOMBERG RECOGNIZES THAT AND
BLOOMBERG RECOGNIZES THAT AND TRYING TO GO MEME FOR MEME.
TRYING TO GO MEME FOR MEME. >> PULLBACK, 2016 VERSUS 2020.
>> PULLBACK, 2016 VERSUS 2020. HOW MUCH DIFFERENT IS IT GOING
HOW MUCH DIFFERENT IS IT GOING TO FEEL ONLINE WHEN IT COMES TO
TO FEEL ONLINE WHEN IT COMES TO AD WARS AND POLITICS IN 2020.
AD WARS AND POLITICS IN 2020. >> RADICALLY DIFFERENT.
>> RADICALLY DIFFERENT. IF YOU THINK BACK TO 2016
IF YOU THINK BACK TO 2016 INFLUENCER CULTURE WAS VERY
INFLUENCER CULTURE WAS VERY NASCENT, A LOT OF PLATFORMS WERE
NASCENT, A LOT OF PLATFORMS WERE JUST EVOLVING, JUST ADDING
JUST EVOLVING, JUST ADDING STORIES WHEN YOU CONSIDER IT.
STORIES WHEN YOU CONSIDER IT. NOW IT’S COMPLETELY UBIQUITOUS,
NOW IT’S COMPLETELY UBIQUITOUS, YOU HAVE GEN Z, A WHOLE NEW

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