Forbes 13 Feb 2020

ThirdLove CEO Heidi Zak On How She Got Investors On Her Side


Heidi Zak is the Co-Founder and Co-CEO of ThirdLove, one of the fastest growing and most disruptive bra and underwear companies in America. Heidi believes inclusivity should be the norm and has led the charge, inventing half-cups and offering more than 80 total sizes and counting. Heidi left her job at Google in 2013 with the dream of offering women high quality, better fitting bras and marketing to them in a way that didn't push impossible beauty standards. Six years later, more than 13 million women have used ThirdLove's innovative Fit Finder™ that leverages data science to recommend the best bra size. ThirdLove has donated over $10 million worth of bras to women in need. Prior to launching ThirdLove, Heidi was at Google, Aeropostale, McKinsey and Bank of America. She graduated from Duke University and holds an MBA from MIT Sloan.

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