The Guardian

The Guardian 6 Feb 2020

Six packs, success and solitude: men in the media

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In this week's episode of Modern Masculinity, Guardian journalist Iman Amrani looks at how images of men in advertising and the media might be negatively impacting on how they see themselves. While campaigns targeted at women have changed hugely in the past 20 years with campaigns such as Dove's Campaign for Real Beauty changing the images of beauty for women, men's adverts haven't had the same transformation. Iman speaks to those in the advertising industry who are working to change the way we see men in adverts. She also takes the conversation around aspiration and success to the streets of Bolton, and puts the top questions to schoolkids at Ladybridge High School.


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