NBC Sports
NBC Sports 21 May 2020

Ohio State AD: Horseshoe could fit up to 50K if guidelines relaxed


Mike Florio and Chris Simms break down to college stadium logistics after Ohio State AD Gene Smith talked about how many fans the school could fit into the Shoe under social distancing guidelines.

Laura Rutledge, Dan Orlovsky and Marcus Spears react to Ohio State Buckeyes athletic director Gene Smith expressing concerns for the players' safety if the season returns without fans in the stands.
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NBC's Priscilla Thompson reports from Navasota, Texas, on the challenges the cattle industry is facing during the coronavirus pandemic.

After weeks of encouraging shoppers to order less by slowing down promotions, coupons, ads and reviews, Amazon says delivery speeds are returning to normal. CNBC explores all the ways Amazon tweaked its online experience to encourage shoppers to buy less in recent weeks, and how that's impacted sellers, customers and Amazon's ability to catch up to a huge surge in demand.

Amazon has seen a huge surge in sales as people shopped from the safety of their homes during the coronavirus pandemic, but orders faced heavy delays as the e-commerce giant struggled to keep up. 

In order to catch up, Amazon tweaked its online shopping experience to accomplish something extremely unusual: get shoppers to order less.

For weeks, Amazon stopped coupons, product recommendations and promotional deals. Mother's Day items weren't displayed on the homepage and Prime Day has reportedly been postponed indefinitely. It slowed down advertising, reviews, and its affiliate marketing and Fulfilled by Amazon programs, while placing strict limits on incoming inventory.

"They didn't have a choice but to slow down traffic, to turn off a lot of the features that were driving additional revenue and sales so that they could do their best to to supply families in need right now with these essential goods. I think that the other choice that they had would be to shut down. But I mean, Amazon became sort of an essential service for the country during this time," said Jason Boyce, founder of Amazon seller consultant group Avenue7Media.

Now, Amazon has started to turn these features back on, and delivery speeds are returning to normal.

Watch the video to learn all the ways Amazon tweaked its online experience to encourage shoppers to buy less so it could return to one-day Prime shipping sooner.

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