CNN 12 Nov 2020

It's official: Black Friday is irrelevant


What happens to Black Friday in the midst of a pandemic? CNN Business explains why the shopping event will never be the same.

Black Friday has been a long-held American holiday tradition and a big deal in the retail world. After thanksgiving, retailers have massive sales and markdowns, drawing customers out for "doorbuster deals." It's a great way to kick off the holiday shopping season and get rid of end of year inventory.

Some frown upon black Friday because of the chaos it can cause, including fighting among customers over discounted goods. Still, Black Friday is a big deal when it comes to sales. According to adobe analytics, Black Friday 2019 raked in $11.9 billion dollars for retail companies, a 20% increase over 2018. But this year, covid-19 has completely changed Black Friday, from safety precautions to how we spend our money
Black Friday is still three weeks out, but this year the deals are starting much earlier — online!

Many stores have already announced their plans for this year's Black Friday doorbusters, which will look a bit different amid the coronavirus pandemic.

A lot of major stores are moving their best deals online, as well as offering more curbside pickup, and in an effort to help even out demand — spreading out their deals by starting them sooner.
Because of the pandemic, online shopping thie Black Friday is expected to break records, generating sales of more than $10 billion. But malls and stores are hoping to do big business too, and they're taking lots of precautions to keep shoppers safe. No longer will we see the door-buster crowds stampeding for the latest gifts and gadgets, as social distancing will be required. Health experts encourage people to stay home, but if you must shop in person, they ask that you be safe.
The coronavirus pandemic is keeping crowds thin at malls and stores across the country on Black Friday, which is notorious for large crowds. (Nov. 27)

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