Forbes 6 May 2020

How Content Creators Are Managing Personal Brands During The Pandemic


Influencer and founder of WeWoreWhat, Danielle Bernstein joins Forbes' Alexandra Sternlicht in conversation for this episode of Ask The Expert where they discuss fashion, retail, launches, and managing a personal brand while under quarantine during the coronavirus outbreak.

Forbes 'Ask The Expert' is a 10-20 minute talk show streamed on Instagram Live every weekday at 12:00 PM EST. Forbes editors will discuss the latest issues surrounding fears, myths, challenges and opportunities our world is facing from this pandemic and offer knowledgeable solutions and commentary. There will be a variety of guests with varying areas of expertise, and our community will be given the chance to engage via Q+A towards the end of the call. In addition to Youtube, these videos will also be distributed across Forbes' social media channels: Facebook, Twitter, and LinkedIn.

At 23-years-old, Sanjana Tewari has already been to 22 countries, but when Italy went into coronavirus lockdown, she re-branded herself on Instagram as a "quarantine influencer" during the pandemic.
Sleep medicine physician Dr. Thanuja Hamilton discusses why sleep is even more important right now and gives her recommendations on how to get a restful night's sleep.
Governments and security forces around the world are using technology to track people's health and where they go, to stop the spread of COVID-19.
Places like Poland and Hong Kong have made mobile tracking apps mandatory for people in quarantine. In the UK drones warn pedestrians not to go for walks.
But how much surveillance is too much?
Start Here asks whether mass monitoring during the pandemic comes at the expense of our privacy.
Rachel Hollis, a New York Times bestselling author, podcaster and motivational speaker, shares her self-help tips and why we must find joy in a time of crisis.

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