Forbes

Forbes 10 Dec 2019

Here's How Burn Rubber Went From Detroit Shop To Global Sneaker Haven

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Sneakerheads come from around the world to Detroit's hottest shoe store, Burn Rubber. Co-owners Rick Williams and Roland "Ro" Coit went from working at call centers to pitching business ideas and eventually buying the business and turning it into a huge success - working with Eminem, Wale and Big Sean. In this episode of Forbes' original series Here's How the owners reveal how they went from regular guys to business-owners, telling stories of failure and triumph along the way.


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The city at the epicenter of the coronavirus outbreak just spent the last 76 under lockdown and is now reopened. Here's how it went.
After weeks of encouraging shoppers to order less by slowing down promotions, coupons, ads and reviews, Amazon says delivery speeds are returning to normal. CNBC explores all the ways Amazon tweaked its online experience to encourage shoppers to buy less in recent weeks, and how that's impacted sellers, customers and Amazon's ability to catch up to a huge surge in demand.

Amazon has seen a huge surge in sales as people shopped from the safety of their homes during the coronavirus pandemic, but orders faced heavy delays as the e-commerce giant struggled to keep up. 

In order to catch up, Amazon tweaked its online shopping experience to accomplish something extremely unusual: get shoppers to order less.

For weeks, Amazon stopped coupons, product recommendations and promotional deals. Mother's Day items weren't displayed on the homepage and Prime Day has reportedly been postponed indefinitely. It slowed down advertising, reviews, and its affiliate marketing and Fulfilled by Amazon programs, while placing strict limits on incoming inventory.

"They didn't have a choice but to slow down traffic, to turn off a lot of the features that were driving additional revenue and sales so that they could do their best to to supply families in need right now with these essential goods. I think that the other choice that they had would be to shut down. But I mean, Amazon became sort of an essential service for the country during this time," said Jason Boyce, founder of Amazon seller consultant group Avenue7Media.

Now, Amazon has started to turn these features back on, and delivery speeds are returning to normal.

Watch the video to learn all the ways Amazon tweaked its online experience to encourage shoppers to buy less so it could return to one-day Prime shipping sooner.
With worrisome shortages of medical supplies, businesses around the country are manufacturing things they wouldn't normally be making — everything from face masks to hand sanitizer.

NASCAR engineers are using 3D printers to roll out face shields instead of car parts. Masks and gowns for hospital workers are being made from Major League Baseball uniforms. And distilleries and breweries large and small are getting into the hand sanitizer business.

Among them is Dogfish Head Craft Brewery in Delaware. The workers there are more accustomed to brewing I.P.A.s, but in the above video Sam Calagione, the founder of the company, shows how they're now bottling growlers of hand sanitizer to help their community. He has a few tips for other businesses who are looking for a way to pitch in.

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