Fox Business Network

Fox Business Network 9 Oct 2019

Ford dealership offering Bible, flag, gun with a purchase

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FOX Business' Lauren Simonetti discusses how a South Carolina Ford dealership is carrying out their 'God, guns and America' promotion.


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… show captions ↓
MARIA: WELCOME BACK.
CARS, GOD, AMERICA AND GUNS.
ONE CAR DEALERSHIP BANKING ON
ALL FOUR.
LAUREN SIMONETTI WITH DETAILS
NOW.
LEE: IT IS A FORD DEALERSHIP
AND IT'S IN SOUTH CAROLINA.
NORTHWEST PART OF THE STATE,
POPULATION 3700.
THIS IS A PEOPLE THAT LOVES TO
HUNT AND THE FOLKS AND THE
EMPLOYEES AT THE CAR DEALERSHIP
GOT TOGETHER ONE DAY AND SAID
WHAT DO WE LOVE.
SELLING CARS, OUR COUNTRY, OUR
FAITH, SO LET'S DO THIS
PROMOTION FOR OCTOBER AND
NOVEMBER.
YOU COME IN, YOU BUY A FORD AND
YOU LEAVE WITH A FREE BIBLE, A
FREE AMERICAN FLAG, AND A $400
VOUCHER TO BUY A GUN AT THE
LOCAL GUN STORE.
IF YOU DO NOT WANT TO BUY A GUN,
BECAUSE WE UNDERSTAND THAT THESE
ARE OUR BELIEFS, WE'RE NOT
FORCING THEM UPON YOU, WE DO
SUPPORT THE SECOND AA
SUPPORT THE SECOND AMENDMENT,
YOU MIGHT NOT, WE'LL TAKE $400
OFF THE PRICE OF YOUR NEW CAR.
THIS DRUMMED UP CONTROVERSY ON
SOCIAL MEDIA.
TONY WRITES CAN'T WAIT FOR THE
LAWSUITS WHEN YOUR COMPANY IS
HELD LIABLE FOR A SHOOTING.
LET ME TALK ABOUT THE POSITIVE
ALSO.
MIKE SIMMONS, GOD BLESS AMERICA,
GOOD FOR YOU, TOO BAD I DON'T
LIVE CLOSER.
GUESS WHAT?
THE DEALERSHIP SALES ARE UP.
ONE CUSTOMER SAID I SAW THIS
PROMOTION AND DROVE TWO HOURS TO
BUY MY NEW FORD FROM THEM.
I GOT MY BIBLE, GOT MY FLAG AND
GOT MY VOUCHER FOR A GUN.
MARIA: WOW.
>> I MEAN, KNOW YOUR TARGET
AUDIENCE, RIGHT.
IT'S THE NUMBER ONE RULE OF
MARKETING, SO HERE YOU GO.
THEY KNOW WHO THEY'RE AFTER.
>> THEY'RE OPENING DISCUSSION
ON IT, WHICH I LIKED.
>> I IMMEDIATELY THOUGHT OF
LIABILITY.
THAT'S WHY IT'S A VOUCHER.
THEY'RE NOT PUTTING A GUN IN THE
TRUNK.
SO PROBABLY DON'T HAVE TO WORRY
ABOUT THAT.
I'M SURE THEY CHECKED WITH
LAWYERS.
DAGEN: IT'S CALLED THE
CONSTITUTION AND THE SECOND
AMENDMENT, JUST A REMINDER.
MARIA: THAT'S RIGHT.
>> YOU WILL GO -- IF THIS IS
INTERESTING TO YOU, IF YOU LIVE
IN THE AREA, YOU GO THROUGH THE
BACKGROUND CHECK, LOCKED AND
LOADED, THE LOCAL GUN STORE AND
YOU MAKE THE DECISION IF YOU
WANT TO GO FORWARD.
THE GENERAL MANAGER DID SAY WE
BELIEVE IN GUN CONTROL BUT DO
ABSOLUTELY SUPPORT THE SECOND
AMENDMENT.

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