Ford dealership offering Bible, flag, gun with a purchase
FOX Business' Lauren Simonetti discusses how a South Carolina Ford dealership is carrying out their 'God, guns and America' promotion.
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MARIA: WELCOME BACK. CARS, GOD, AMERICA AND GUNS. ONE CAR DEALERSHIP BANKING ON ALL FOUR. LAUREN SIMONETTI WITH DETAILS NOW. LEE: IT IS A FORD DEALERSHIP AND IT'S IN SOUTH CAROLINA. NORTHWEST PART OF THE STATE, POPULATION 3700. THIS IS A PEOPLE THAT LOVES TO HUNT AND THE FOLKS AND THE EMPLOYEES AT THE CAR DEALERSHIP GOT TOGETHER ONE DAY AND SAID WHAT DO WE LOVE. SELLING CARS, OUR COUNTRY, OUR FAITH, SO LET'S DO THIS PROMOTION FOR OCTOBER AND NOVEMBER. YOU COME IN, YOU BUY A FORD AND YOU LEAVE WITH A FREE BIBLE, A FREE AMERICAN FLAG, AND A $400 VOUCHER TO BUY A GUN AT THE LOCAL GUN STORE. IF YOU DO NOT WANT TO BUY A GUN, BECAUSE WE UNDERSTAND THAT THESE ARE OUR BELIEFS, WE'RE NOT FORCING THEM UPON YOU, WE DO SUPPORT THE SECOND AA SUPPORT THE SECOND AMENDMENT, YOU MIGHT NOT, WE'LL TAKE $400 OFF THE PRICE OF YOUR NEW CAR. THIS DRUMMED UP CONTROVERSY ON SOCIAL MEDIA. TONY WRITES CAN'T WAIT FOR THE LAWSUITS WHEN YOUR COMPANY IS HELD LIABLE FOR A SHOOTING. LET ME TALK ABOUT THE POSITIVE ALSO. MIKE SIMMONS, GOD BLESS AMERICA, GOOD FOR YOU, TOO BAD I DON'T LIVE CLOSER. GUESS WHAT? THE DEALERSHIP SALES ARE UP. ONE CUSTOMER SAID I SAW THIS PROMOTION AND DROVE TWO HOURS TO BUY MY NEW FORD FROM THEM. I GOT MY BIBLE, GOT MY FLAG AND GOT MY VOUCHER FOR A GUN. MARIA: WOW. >> I MEAN, KNOW YOUR TARGET AUDIENCE, RIGHT. IT'S THE NUMBER ONE RULE OF MARKETING, SO HERE YOU GO. THEY KNOW WHO THEY'RE AFTER. >> THEY'RE OPENING DISCUSSION ON IT, WHICH I LIKED. >> I IMMEDIATELY THOUGHT OF LIABILITY. THAT'S WHY IT'S A VOUCHER. THEY'RE NOT PUTTING A GUN IN THE TRUNK. SO PROBABLY DON'T HAVE TO WORRY ABOUT THAT. I'M SURE THEY CHECKED WITH LAWYERS. DAGEN: IT'S CALLED THE CONSTITUTION AND THE SECOND AMENDMENT, JUST A REMINDER. MARIA: THAT'S RIGHT. >> YOU WILL GO -- IF THIS IS INTERESTING TO YOU, IF YOU LIVE IN THE AREA, YOU GO THROUGH THE BACKGROUND CHECK, LOCKED AND LOADED, THE LOCAL GUN STORE AND YOU MAKE THE DECISION IF YOU WANT TO GO FORWARD. THE GENERAL MANAGER DID SAY WE BELIEVE IN GUN CONTROL BUT DO ABSOLUTELY SUPPORT THE SECOND AMENDMENT.