MSNBC

MSNBC 30 Jan 2020

Exclusive First Look At Bloomberg's Super Bowl Ad

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Morning Joe has an exclusive first look at 2020 Democratic candidate Michael Bloomberg's Super Bowl ad. Aired on 01/30/20.


President Donald Trump commuted Alice Marie Johnson's life sentence, and used it in a Super Bowl ad in his bid for the 2020 election.
NFL players gathered on the 24-yard line of Hard Rock Stadium at the Super Bowl to pay tribute to the late NBA player Kobe Bryant, his daughter and all the others who perished in a helicopter crash. Inside Edition's crew spotted another moving moment behind the scenes at the stadium. Football great Jerry Rice let a disabled fan wear his Super Bowl ring.

NASA and the European Space Agency (ESA) are preparing to launch the Solar Orbiter on Sunday that will give a first-ever look of undiscovered parts of the star. (Feb. 7)

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NEXT ON "MORNING JOE." >>> PRESIDENTIAL POLITICS WILL
>>> PRESIDENTIAL POLITICS WILL BE PART OF THE SUPER BOWL THIS
BE PART OF THE SUPER BOWL THIS SUNDAY.
SUNDAY. THE CAMPAIGNS OF MICHAEL
THE CAMPAIGNS OF MICHAEL BLOOMBERG AND DONALD TRUMP HAVE
BLOOMBERG AND DONALD TRUMP HAVE EACH PURCHASED 60-SECOND AD
EACH PURCHASED 60-SECOND AD SLOTS DURING SUPER BOWL LIV AT A
SLOTS DURING SUPER BOWL LIV AT A COST OF $10 MILLION APIECE.
COST OF $10 MILLION APIECE. ACCORDING TO "USA TODAY" THEY
ACCORDING TO "USA TODAY" THEY MIGHT BE THE FIRST DUELLING
MIGHT BE THE FIRST DUELLING POLITICAL ADS TO EVER AIR DURING
POLITICAL ADS TO EVER AIR DURING A NATIONAL SUPER BOWL BROADCAST.
A NATIONAL SUPER BOWL BROADCAST. "MORNING JOE" HAS THE EXCLUSIVE
"MORNING JOE" HAS THE EXCLUSIVE FIRST LOOK AT BLOOMBERG’S SUPER
FIRST LOOK AT BLOOMBERG’S SUPER BOWL SPOT.
BOWL SPOT. >> GEORGE STARTED PLAYING
>> GEORGE STARTED PLAYING FOOTBALL WHEN HE WAS 4 YEARS
FOOTBALL WHEN HE WAS 4 YEARS OLD.
OLD. HE WOULD WAKE UP EVERY SATURDAY
HE WOULD WAKE UP EVERY SATURDAY READY FOR THE GAME.
READY FOR THE GAME. THAT BECAME OUR LIFE.
THAT BECAME OUR LIFE. HE HAD ASPIRATIONS ABOUT GOING
HE HAD ASPIRATIONS ABOUT GOING TO THE NFL.
TO THE NFL. ON A FRIDAY MORNING GEORGE WAS
ON A FRIDAY MORNING GEORGE WAS SHOT.
SHOT. GEORGE DIDN’T SURVIVE.
GEORGE DIDN’T SURVIVE. I JUST KEPT SAYING, YOU CANNOT
I JUST KEPT SAYING, YOU CANNOT TELL ME THAT THE CHILD THAT I
TELL ME THAT THE CHILD THAT I GAVE BIRTH TO IS NO LONGER HERE.
GAVE BIRTH TO IS NO LONGER HERE. LIVES ARE BEING LOST EVERY DAY.
LIVES ARE BEING LOST EVERY DAY. IT IS A NATIONAL CRISIS.
IT IS A NATIONAL CRISIS. I HEARD MIKE BLOOMBERG SPEAK.
I HEARD MIKE BLOOMBERG SPEAK. HE’S BEEN IN THIS FIGHT FOR SO
HE’S BEEN IN THIS FIGHT FOR SO LONG, HE HEARD MOTHERS’ CRYING
LONG, HE HEARD MOTHERS’ CRYING SO HE STARTED FIGHTING.
SO HE STARTED FIGHTING. WHEN I HEARD MICHAEL WAS
WHEN I HEARD MICHAEL WAS STEPPING INTO THE RING I
STEPPING INTO THE RING I THOUGHT, NOW WE HAVE A DOG IN
THOUGHT, NOW WE HAVE A DOG IN THE FIGHT.
THE FIGHT. I KNOW MIKE IS NOT AFRAID OF THE
I KNOW MIKE IS NOT AFRAID OF THE GUN LOBBY.
GUN LOBBY. THEY’RE SCARED OF HIM, AND THEY
THEY’RE SCARED OF HIM, AND THEY SHOULD BE.
SHOULD BE. MIKE’S FIGHTING FOR EVERY CHILD,
MIKE’S FIGHTING FOR EVERY CHILD, BECAUSE YOU HAVE A RIGHT TO
BECAUSE YOU HAVE A RIGHT TO LIVE.
LIVE. NO ONE HAS A RIGHT TO TAKE YOUR
NO ONE HAS A RIGHT TO TAKE YOUR HOPES AND DREAMS.
HOPES AND DREAMS. >> I’M MIKE BLOOMBERG AND A
>> I’M MIKE BLOOMBERG AND A APPROVE THIS MESSAGE.
APPROVE THIS MESSAGE. >> I JUT WANT TO SAY A FEW
>> I JUT WANT TO SAY A FEW THINGS AND WOULD LOVE YOUR
THINGS AND WOULD LOVE YOUR REACTION TO THE AD.
REACTION TO THE AD. FIRST OF ALL THIS IS ONE OF MIKE
FIRST OF ALL THIS IS ONE OF MIKE BLOOMBERG’S CORE ISSUES,
BLOOMBERG’S CORE ISSUES, SOMETHING HE’S BEEN FIGHTING
SOMETHING HE’S BEEN FIGHTING FOR, GUN CONTROL, GUN CONTROL
FOR, GUN CONTROL, GUN CONTROL REFORM FOR YEARS EVEN AS MAYOR
REFORM FOR YEARS EVEN AS MAYOR OF NEW YORK CITY, HE PUT MONEY,
OF NEW YORK CITY, HE PUT MONEY, HAD A BIG PLAN TO PUT MONEY
HAD A BIG PLAN TO PUT MONEY BEHIND CANDIDATES ACROSS AMERICA
BEHIND CANDIDATES ACROSS AMERICA WHO WERE ON THE RIGHT SIDE OF
WHO WERE ON THE RIGHT SIDE OF THIS SITUATION.
THIS SITUATION. SO I GUESS THE QUESTION I HAVE
SO I GUESS THE QUESTION I HAVE FOR YOU IS, A. WHAT DO YOU THINK
FOR YOU IS, A. WHAT DO YOU THINK OF THE AD, BUT, B., HOW DOES HE
OF THE AD, BUT, B., HOW DOES HE SHOW THAT HIS HEART IS IN THIS?
SHOW THAT HIS HEART IS IN THIS? HOW DOES HE SHOW THAT RECORD TO
HOW DOES HE SHOW THAT RECORD TO PEOPLE WHO JUST HAVE NO IDEA WHO
PEOPLE WHO JUST HAVE NO IDEA WHO HE IS?
HE IS? >> YEAH.
>> YEAH. WELL, I THINK FIRST OF ALL THIS
WELL, I THINK FIRST OF ALL THIS AD IS SO EFFECTIVE, MIKA.
AD IS SO EFFECTIVE, MIKA. NUMBER ONE IT’S NOT ABOUT MIKE
NUMBER ONE IT’S NOT ABOUT MIKE BLOOMBERG, RIGHT?
BLOOMBERG, RIGHT? IT’S ABOUT A MOTHER WHO LOST HER
IT’S ABOUT A MOTHER WHO LOST HER SON TO GUN VIOLENCE.
SON TO GUN VIOLENCE. NUMBER ONE, IT’S ABOUT THAT.
NUMBER ONE, IT’S ABOUT THAT. NUMBER TWO, TO YOUR POINT, MIKA,
NUMBER TWO, TO YOUR POINT, MIKA, HE HAS PUT SO MUCH OF HIS
HE HAS PUT SO MUCH OF HIS PERSONAL WEALTH INTO FIGHTING
PERSONAL WEALTH INTO FIGHTING FOR COMMON SENSE GUN LEGISLATION
FOR COMMON SENSE GUN LEGISLATION SINCE HE LEFT THE MAYOR’S OFFICE
SINCE HE LEFT THE MAYOR’S OFFICE AND OF COURSE WHEN MAYOR, TOO,
AND OF COURSE WHEN MAYOR, TOO, HE WAS WORKING TO PASS COMMON
HE WAS WORKING TO PASS COMMON SENSE LEGISLATION.
SENSE LEGISLATION. HE’S ACTUALLY GONE OUT THERE IN
HE’S ACTUALLY GONE OUT THERE IN AMERICA AND FOUGHT AGAINST
AMERICA AND FOUGHT AGAINST DEMOCRATS WHO ARE NOT ON THE
DEMOCRATS WHO ARE NOT ON THE RIGHT SIDE OF THIS ISSUE.
RIGHT SIDE OF THIS ISSUE. SO THERE’S THAT.
SO THERE’S THAT. THEN, OF COURSE, THE ADDED
THEN, OF COURSE, THE ADDED BENEFIT HERE IS THIS IS AN ISSUE
BENEFIT HERE IS THIS IS AN ISSUE THAT DEFINITELY DRIVES SHOWS
THAT DEFINITELY DRIVES SHOWS SUBURBAN SWING VOTERS.
SUBURBAN SWING VOTERS. MOTHERS IN AMERICA SCARED TO
MOTHERS IN AMERICA SCARED TO DEATH EVERY DAY TO SEND THEIR
DEATH EVERY DAY TO SEND THEIR KIDS TO SCHOOL BECAUSE
KIDS TO SCHOOL BECAUSE WASHINGTON AND FRANKLY A LOT OF
WASHINGTON AND FRANKLY A LOT OF STATES HAVE NOT DONE ANYTHING ON
STATES HAVE NOT DONE ANYTHING ON THIS ISSUE.
THIS ISSUE. IF YOU ARE WATCHING THE SUPER
IF YOU ARE WATCHING THE SUPER BOWL AND NOT ALWAYS WATCHING
BOWL AND NOT ALWAYS WATCHING CABLE NEWS EVERY DAY AND SEE
CABLE NEWS EVERY DAY AND SEE THIS AD, IT MIGHT BE YOUR FIRST
THIS AD, IT MIGHT BE YOUR FIRST INTRODUCTION TO MIKE BLOOMBERG
INTRODUCTION TO MIKE BLOOMBERG AND WHAT HIS VALUES ARE.
AND WHAT HIS VALUES ARE. VERY EFFECTIVE AND YOU’RE GOING
VERY EFFECTIVE AND YOU’RE GOING TO SPEND $10 MILLION ON A SUPER
TO SPEND $10 MILLION ON A SUPER BOWL AD AND YOU’RE MIKE
BOWL AD AND YOU’RE MIKE BLOOMBERG GIVING YOUR RECORD IS
BLOOMBERG GIVING YOUR RECORD IS TACTICALLY SMART TO DORNLGTS.
TACTICALLY SMART TO DORNLGTS. >> MIKE, QUICK?
>> MIKE, QUICK? >> THE AD IS FINE.
>> THE AD IS FINE. THE PLACEMENT IN THE SUPER BOWL
THE PLACEMENT IN THE SUPER BOWL HALF TIME STRIKE MEESE AS KIND
HALF TIME STRIKE MEESE AS KIND OF ODD.
OF ODD. MAYBE OFF TONE.
MAYBE OFF TONE. I’M REFERRING NOW TO THE KIND OF
I’M REFERRING NOW TO THE KIND OF ADS THAT YOU SEE.
ADS THAT YOU SEE. SOME OF THEM FUNNY BUT IF IT’S A
SOME OF THEM FUNNY BUT IF IT’S A POLITICAL OR SEMIPOLITICAL OR
POLITICAL OR SEMIPOLITICAL OR COMMERCIAL AD, TALKING ABOUT THE
COMMERCIAL AD, TALKING ABOUT THE CLINT EASTWOOD APPEARANCE MAYBE
CLINT EASTWOOD APPEARANCE MAYBE EIGHT YEARS AGO, MORE ABOUT THE
EIGHT YEARS AGO, MORE ABOUT THE COUNTRY AND THE PATRIOT THEME.
COUNTRY AND THE PATRIOT THEME. THIS AD IS FINE.
THIS AD IS FINE. IT’S FACTUAL, GETS THE JOB DONE
IT’S FACTUAL, GETS THE JOB DONE IN TERMS OF WHAT MIKE BLOOMBERG
IN TERMS OF WHAT MIKE BLOOMBERG STANDS FOR, BUT THE ODDITY OF
STANDS FOR, BUT THE ODDITY OF THE PLACEMENT STRIKES ME A
THE PLACEMENT STRIKES ME A LITTLE.
LITTLE. >> NOT SURE ABOUT THAT, BECAUSE
>> NOT SURE ABOUT THAT, BECAUSE THE AUDIENCE THAT’S WATCHING --
THE AUDIENCE THAT’S WATCHING -- WELL, WE’LL SEE.
WELL, WE’LL SEE. WE’LL BE ABLE TO GAUGE REACTION
WE’LL BE ABLE TO GAUGE REACTION FOR SURE AFTER.
FOR SURE AFTER. BUT AS ADRIENNE WAS SAYING FOR A
BUT AS ADRIENNE WAS SAYING FOR A LOT OF PEOPLE THIS IS THEIR
LOT OF PEOPLE THIS IS THEIR FIRST INTRODUCTION TO MIKE
FIRST INTRODUCTION TO MIKE BLOOMBERG.
BLOOMBERG. I HAVE ANOTHER ONE.
I HAVE ANOTHER ONE. ALEX, DO WE HAVE THE DOG THING?
ALEX, DO WE HAVE THE DOG THING? LIKE, THIS IS MIKE BLOOMBERG,
LIKE, THIS IS MIKE BLOOMBERG, HE’S IN VERMONT, AND HE’S
HE’S IN VERMONT, AND HE’S MEETING A DOG.
MEETING A DOG. AND, WELL, AND SOME VOTERS, TOO,
AND, WELL, AND SOME VOTERS, TOO, SO, LIKE, WHAT’S THIS?
SO, LIKE, WHAT’S THIS? WHAT’S GOING ON HERE?
WHAT’S GOING ON HERE? CAN ANYONE EXPLAIN?
CAN ANYONE EXPLAIN? HE JUST SHOOK THE DOG’S HEAD AND
HE JUST SHOOK THE DOG’S HEAD AND THIS WENT CRAZY ON TWITTER,
THIS WENT CRAZY ON TWITTER, WHERE EVERYONE WAS CALLING IT
WHERE EVERYONE WAS CALLING IT THE SNAPSHAKE.
THE SNAPSHAKE. THE CAMPAIGN WAS NIMBLE.
THE CAMPAIGN WAS NIMBLE. NOW TWEETING, DOGS FOR MIKE AND
NOW TWEETING, DOGS FOR MIKE AND HAVING FUN WITH IT, BUT I
HAVING FUN WITH IT, BUT I WONDER, WHAT’S IT GOING TO TAKE
WONDER, WHAT’S IT GOING TO TAKE WILLIE, FOR MIKE BLOOMBERG IS
WILLIE, FOR MIKE BLOOMBERG IS GET PEOPLE TO KNOW HIM?
GET PEOPLE TO KNOW HIM? OBVIOUSLY HE’S GOT A SENSE OF
OBVIOUSLY HE’S GOT A SENSE OF HUME YOU ARE BUT THEY’RE NOT
HUME YOU ARE BUT THEY’RE NOT SEEING HIM AT ALL IN THIS RACE.
SEEING HIM AT ALL IN THIS RACE. >> YEAH.
>> YEAH. I DON’T THINK THEY’RE GOING TO
I DON’T THINK THEY’RE GOING TO VOTE BASED ON THE DOG SHAKE.
VOTE BASED ON THE DOG SHAKE. RECOVER FROM THAT ONE QUICKLY.
RECOVER FROM THAT ONE QUICKLY. >> I HOPE NOT I. WAS INTERESTED
>> I HOPE NOT I. WAS INTERESTED WATCHING THAT AD BECAUSE THE
WATCHING THAT AD BECAUSE THE ENTIRE RATIONALE FOR MAYOR
ENTIRE RATIONALE FOR MAYOR BLOOMBERG’S CAMPAIGN HAS BEEN
BLOOMBERG’S CAMPAIGN HAS BEEN HE’S SORT OF THE ANTI-TRUMP.
HE’S SORT OF THE ANTI-TRUMP. THE GUY TRUMP PRETENDS TO BE.
THE GUY TRUMP PRETENDS TO BE. HE IS A LEADER, HE IS EFFECTIVE.
HE IS A LEADER, HE IS EFFECTIVE. HE IS COMPETENT.
HE IS COMPETENT. HE IS A CEO.
HE IS A CEO. HE IS A BILLIONAIRE, OR A LARGER
HE IS A BILLIONAIRE, OR A LARGER BILLIONAIRE THAN PRESIDENT TRUMP
BILLIONAIRE THAN PRESIDENT TRUMP IS.
IS. SO I THOUGHT HE MIGHT CONTRAST
SO I THOUGHT HE MIGHT CONTRAST HIMSELF WITH PRESIDENT TRUMP.
HIMSELF WITH PRESIDENT TRUMP. THIS IS AN ISSUE AD.
THIS IS AN ISSUE AD. THIS IS HIS INTRODUCTION TO A
THIS IS HIS INTRODUCTION TO A LOT OF PEOPLE.
LOT OF PEOPLE. I THINK IT IS AN EFFECTIVE AD ON
I THINK IT IS AN EFFECTIVE AD ON THE QUESTION OF GUN SAFETY BUT I
THE QUESTION OF GUN SAFETY BUT I THOUGHT MAYBE HE WOULD DRAW A
THOUGHT MAYBE HE WOULD DRAW A LITTLE BIT OF A DISTINCTION
LITTLE BIT OF A DISTINCTION WITHOUT ATTACKING THE PRESIDENT.
WITHOUT ATTACKING THE PRESIDENT. A LOT OF PEOPLE WATCHING THE
A LOT OF PEOPLE WATCHING THE GAME LIKE PRESIDENT TRUMP.
GAME LIKE PRESIDENT TRUMP. I THOUGHT HE MIGHT DRAW A LITTLE
I THOUGHT HE MIGHT DRAW A LITTLE MORE OF A CONTRAST WITH THE
MORE OF A CONTRAST WITH THE PRESIDENT.

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