MSNBC
MSNBC 24 Apr 2020

Disney Veteran Jeffrey Katzenberg On The Future Of Content In A Coronavirus Era

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What is the future of movies, TV and social media content in this digital era? How is the coronavirus upending Hollywood? Jeffrey Katzenberg, the renowned film producer and former Dreamworks CEO and Walt Disney Studios chairman, talks to MSNBC's Ari Melber about launching his new company Quibi during the pandemic, explains why the company changed part of its business model to adjust to new realities, and he argues it offers the best possible business and copyright deal for creators. Aired 4/24/2020


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♪ ♪
♪ >> IT’S OUR MOTTO.
>> IT’S OUR MOTTO. >> NOTHING.
>> NOTHING. WHAT’S THE MATTER WITH YOU?
WHAT’S THE MATTER WITH YOU? >> AS THE CDC URGES MOST PEOPLE
>> AS THE CDC URGES MOST PEOPLE TO STAY HOME, MANY ARE FILLING
TO STAY HOME, MANY ARE FILLING THEIR TIME AT HOME WITH MOVIE
THEIR TIME AT HOME WITH MOVIE AND TVS AND STREPPINGAMING CONTE
AND TVS AND STREPPINGAMING CONTE ONLINE.
ONLINE. NETFLIX ADDING 15 MILLION NEW
NETFLIX ADDING 15 MILLION NEW SUBSCRIBERS.
SUBSCRIBERS. STREAMING BY MOST ADULTS HAS
STREAMING BY MOST ADULTS HAS ALMOST DOUBLED WITH THE PREMIUM
ALMOST DOUBLED WITH THE PREMIUM SERVICES OFFERING SOME STREAMING
SERVICES OFFERING SOME STREAMING CONTENT FOR FREE FOR YOU DURING
CONTENT FOR FREE FOR YOU DURING THIS PANDEMIC.
THIS PANDEMIC. A TREND THAT ALSO EXTENDS TO A
A TREND THAT ALSO EXTENDS TO A NEW VIDEO STREAMING APP THAT’S
NEW VIDEO STREAMING APP THAT’S DESIGNED FOR SMART PHONES THAT
DESIGNED FOR SMART PHONES THAT SHIFTED FROM A PLANNED SERVICE
SHIFTED FROM A PLANNED SERVICE TO TEMPORARYILY FREE DURING THIS
TO TEMPORARYILY FREE DURING THIS PANDEMIC.
PANDEMIC. THERE ARE BIG NAMES INVOLVED
THERE ARE BIG NAMES INVOLVED FROM JENNIFER LOPEZ TO ALL KINDS
FROM JENNIFER LOPEZ TO ALL KINDS OF OTHERS INCLUDING BASICALLY
OF OTHERS INCLUDING BASICALLY ANYONE YOU CAN THINK OF IN
ANYONE YOU CAN THINK OF IN HOLLYWOOD HAS BEEN TALKING ABOUT
HOLLYWOOD HAS BEEN TALKING ABOUT GETTING INVOLVED.
GETTING INVOLVED. THIS WAS LAUNCHED BY ONE OF THE
THIS WAS LAUNCHED BY ONE OF THE BIGGEST NAMES IN HOLLYWOOD.
BIGGEST NAMES IN HOLLYWOOD. HE FAMOUSLY RAN DISNEY AND
HE FAMOUSLY RAN DISNEY AND CO-FOUNDED DREAM WORKS AND
CO-FOUNDED DREAM WORKS AND AWARDED BASICALLY THE HIGHEST
AWARDED BASICALLY THE HIGHEST HONOR BY PRESIDENT OBAMA WHO
HONOR BY PRESIDENT OBAMA WHO NOTED HIS ESTABLISHACCOMPLISHMEN
NOTED HIS ESTABLISHACCOMPLISHMEN CONFIDENCE.
CONFIDENCE. >> YOUR CEO JEFFREY KATZENBRG.
>> YOUR CEO JEFFREY KATZENBRG. HE HAS BEEN A FRIEND THROUGHERG.
HE HAS BEEN A FRIEND THROUGHERG. HE HAS BEEN A FRIEND THROUGH
HE HAS BEEN A FRIEND THROUGH THICK AND THIN.
THICK AND THIN. I DON’T NEED TO PUFF HIM UP TOO
I DON’T NEED TO PUFF HIM UP TOO MUCH.
MUCH. HE HAS A HEALTHY SENSE OF SELF.
HE HAS A HEALTHY SENSE OF SELF. >> KATZENBERG IN BUSINESS AND FA
>> KATZENBERG IN BUSINESS AND FA LAN TRA PEA AND DONATED HALF A
LAN TRA PEA AND DONATED HALF A MILLION DOLLARS TO COVID RELIEF
MILLION DOLLARS TO COVID RELIEF SO WE CONNECTED TO DISCUSS HIS
SO WE CONNECTED TO DISCUSS HIS PROGRESS
PROGRESS JEKT
JEKT PROJECTS AND BEGAN WITH HIS
PROJECTS AND BEGAN WITH HIS CHARITY.
CHARITY. >> THE TRAGEDIES WE ARE
>> THE TRAGEDIES WE ARE WITNESSING, THAT WE ARE SEEING
WITNESSING, THAT WE ARE SEEING ON, YOU KNOW, SORT OF UNRAVEL IN
ON, YOU KNOW, SORT OF UNRAVEL IN FRONT F USOF US EVERY DAY, IF TH
FRONT F USOF US EVERY DAY, IF TH DOESN’T GRAB YOU BY THE THROAT
DOESN’T GRAB YOU BY THE THROAT AND THE HEART, YOU’RE NOT ALIVE.
AND THE HEART, YOU’RE NOT ALIVE. ONE OF MY GREAT MENTORS OF MY
ONE OF MY GREAT MENTORS OF MY LIFETIME WAS AN ACTOR, KIRK
LIFETIME WAS AN ACTOR, KIRK DOUGLAS AND THERE ARE MANY, MANY
DOUGLAS AND THERE ARE MANY, MANY THINGS THAT WERE EXTRAORDINARY
THINGS THAT WERE EXTRAORDINARY AND WONDERFUL ABOUT HIM BUT THE
AND WONDERFUL ABOUT HIM BUT THE ONE THING HE SAID FOUR WORDS TO
ONE THING HE SAID FOUR WORDS TO ME THAT I HAVE -- ARE THE MOST
ME THAT I HAVE -- ARE THE MOST VALUABLE WORDS THAT ANY HUMAN
VALUABLE WORDS THAT ANY HUMAN BEING EVER SAID TO ME IN MY LIFE
BEING EVER SAID TO ME IN MY LIFE AND HE SAID, THAT’S PROBABLY
AND HE SAID, THAT’S PROBABLY MORE THAN FOUR, YOU HAVEN’T
MORE THAN FOUR, YOU HAVEN’T LEARNED HOW TO LIVE UNTIL YOU’VE
LEARNED HOW TO LIVE UNTIL YOU’VE LEARNED HOW TO GIVE.
LEARNED HOW TO GIVE. MY WIFE AND I HAVE BEEN IN A
MY WIFE AND I HAVE BEEN IN A POSITION WHERE WE HAVE THE
POSITION WHERE WE HAVE THE ABILITY TO GIVE, AND WE DO.
ABILITY TO GIVE, AND WE DO. AND RIGHT NOW THIS CITY LIKE
AND RIGHT NOW THIS CITY LIKE EVERY CITY IN THIS COUNTRY IS
EVERY CITY IN THIS COUNTRY IS HURTING.
HURTING. AND THIS IS MY HOME AND THESE
AND THIS IS MY HOME AND THESE PEOPLE ARE OUR NEIGHBORS AND OUR
PEOPLE ARE OUR NEIGHBORS AND OUR FAMILY AND IF WE DO NOT REACH
FAMILY AND IF WE DO NOT REACH OUT TO HELP THEM, SHAME ON US.
OUT TO HELP THEM, SHAME ON US. >> NOW WITH 26 MILLION AMERICANS
>> NOW WITH 26 MILLION AMERICANS LOSING THEIR JOBS AS WE’VE BEEN
LOSING THEIR JOBS AS WE’VE BEEN DISCUSSING TONIGHT AND OTHER
DISCUSSING TONIGHT AND OTHER BUSINESSES ALL KINDS OF TOUGH
BUSINESSES ALL KINDS OF TOUGH CALLS, I ASKED HIM ABOUT WHAT
CALLS, I ASKED HIM ABOUT WHAT HE’S DOING, PUSHING FORWARD
HE’S DOING, PUSHING FORWARD LAUNCHING A NEW BUSINESS RIGHT
LAUNCHING A NEW BUSINESS RIGHT NOW AND LITERALLY CHANGING THE
NOW AND LITERALLY CHANGING THE BUSINESS MODEL MAKING IT FREE
BUSINESS MODEL MAKING IT FREE FOR THE FIRST FEW MONTHS.
FOR THE FIRST FEW MONTHS. >> MY PARTNER AND I REALLY MADE
>> MY PARTNER AND I REALLY MADE THE DECISION ABOUT FIVE, SIX
THE DECISION ABOUT FIVE, SIX WEEKS AGO TO GO FORWARD WITH
WEEKS AGO TO GO FORWARD WITH THIS LAUNCH BECAUSE WE WERE
THIS LAUNCH BECAUSE WE WERE BUILT TO ENTERTAIN AND INSPIRE
BUILT TO ENTERTAIN AND INSPIRE AND PUT IT OUT THERE IN THE
AND PUT IT OUT THERE IN THE WORLD RIGHT NOW AND WE MADE IT
WORLD RIGHT NOW AND WE MADE IT FREE TO EVERYBODY FOR THE FIRST
FREE TO EVERYBODY FOR THE FIRST 90 DAYS.
90 DAYS. JUST SEEMED LIKE MAYBE, YOU
JUST SEEMED LIKE MAYBE, YOU KNOW, WE COULD BEBRING A LITTLE
KNOW, WE COULD BEBRING A LITTLE HAPPINESS.
HAPPINESS. HOLLYWOOD IS FULL OF EN
HOLLYWOOD IS FULL OF EN ENTREPRENEURS
ENTREPRENEURS ENTREPRENEURS.
ENTREPRENEURS. YOU START WITH A BLACK SCREEN
YOU START WITH A BLACK SCREEN AND CREATE SOMETHING, SO I CAME
AND CREATE SOMETHING, SO I CAME TO THEM WITH A NEW PROPOSITION
TO THEM WITH A NEW PROPOSITION AND IT WAS THE NEXT FORM OF FILM
AND IT WAS THE NEXT FORM OF FILM NARRATIVE OF STORY TELLING AND
NARRATIVE OF STORY TELLING AND THEN AN ECONOMIC MODEL THAT WAS
THEN AN ECONOMIC MODEL THAT WAS VERY INCENTIVIZING THEY GET TO
VERY INCENTIVIZING THEY GET TO OWN THEIR OWN IP, SOMETHING THEY
OWN THEIR OWN IP, SOMETHING THEY DON’T GET ANYWHERE ELSE.
DON’T GET ANYWHERE ELSE. WHAT QUIBY HAS DONE IS WE
WHAT QUIBY HAS DONE IS WE LICENSE THE CONTENT, THEY
LICENSE THE CONTENT, THEY CONTINUE TO OWN IT AND THEY HAVE
CONTINUE TO OWN IT AND THEY HAVE THE RIGHT TO GO EXPLOIT IT, GET
THE RIGHT TO GO EXPLOIT IT, GET VALUE OUT OF IT AFTER A SHORT
VALUE OUT OF IT AFTER A SHORT PERIOD OF TIME WHEN IT’S AIRED
PERIOD OF TIME WHEN IT’S AIRED ON THE QUIBY PLATFORM.
ON THE QUIBY PLATFORM. >> IS THAT ALSO PART OF THE HOOK
>> IS THAT ALSO PART OF THE HOOK HERE?
HERE? >> 100%.
>> 100%. >> ARE YOU A SWEETER DEAL THAN
>> ARE YOU A SWEETER DEAL THAN THE REST OF THE INDUSTRY?
THE REST OF THE INDUSTRY? >> I KNOW WE ARE.
>> I KNOW WE ARE. >> NOW GIVEN ALL THE OBAMA
>> NOW GIVEN ALL THE OBAMA HISTORY, I HAD TO ASK ABOUT ANY
HISTORY, I HAD TO ASK ABOUT ANY PLANS FOR GETTING INVOLVED IN
PLANS FOR GETTING INVOLVED IN 2020 IN JOE BIDEN’S CAMPAIGN.
2020 IN JOE BIDEN’S CAMPAIGN. THEY CALL YOU A POLITICAL KING
THEY CALL YOU A POLITICAL KING MAKER IN DEMOCRATIC POLITICS.
MAKER IN DEMOCRATIC POLITICS. I’M CURIOUS IF YOU LOOK AROUND
I’M CURIOUS IF YOU LOOK AROUND AND MISS PRESIDENT OBAMA MORE
AND MISS PRESIDENT OBAMA MORE THAN EVER.
THAN EVER. >> I’LL STAY OUT OF POLITICS.
>> I’LL STAY OUT OF POLITICS. IT’S A VERY DIFFICULT VERY
IT’S A VERY DIFFICULT VERY CHALLENGING TIME.
CHALLENGING TIME. THE MOMENT IN TIME IN WHICH I’D

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